We all want to be sexy, and if we aren’t sexy already, we want to become sexy, immediately. In fact being sexy is seemingly the predominant reason people exercise and “eat right” in the first place. Yet, despite all of us wanting to be sexy, what is sexy to me, and...
“I need more cardio.” It’s a sentence that will make your strength coach wake up with a cold sweat in the darkest hours of the night. Well, not really, but it is something a lot of coaches are sick of hearing. When my clients approach me with this demand, they often...
I’m about to ruffle a lot of feathers with this one statement: Your maximal strength doesn’t matter. That might seem like a surprising statement coming from the head coach of a strength and conditioning gym that is heavy on the strength part, and of course it’s a...
Our gym is home to a wide variety of clientele, from pregnant women working to minimize their weight gain and have a safe and healthy delivery, to national level medalists in the sport of Weightlifting. Our custom programs are tailored to any goal, but the backbone...
When I first conceptualized the idea of Arkitect Fitness, I did exactly what they tell you to do on page one of every business book ever written: Ask yourself what question your business answers. I took a look around at what was available in the fitness industry,...
