“I need more cardio.” It’s a sentence that will make your strength coach wake up with a cold sweat in the darkest hours of the night. Well, not really, but it is something a lot of coaches are sick of hearing. When my clients approach me with this demand, they often...
I’m about to ruffle a lot of feathers with this one statement: Your maximal strength doesn’t matter. That might seem like a surprising statement coming from the head coach of a strength and conditioning gym that is heavy on the strength part, and of course it’s a...
Our gym is home to a wide variety of clientele, from pregnant women working to minimize their weight gain and have a safe and healthy delivery, to national level medalists in the sport of Weightlifting. Our custom programs are tailored to any goal, but the backbone...
When I first conceptualized the idea of Arkitect Fitness, I did exactly what they tell you to do on page one of every business book ever written: Ask yourself what question your business answers. I took a look around at what was available in the fitness industry,...
Some where along the way, you had decided that “enough was enough,” and that this was the time you were going to finally get into “the best shape of your life.” You felt that urge inside of you to obtain the body you had always dreamed of. If only you were thinner,...
Without a doubt the number one thing that brings people into our gym is the clips they see online of our most outstanding athletes and clients doing extraordinary things. Whether it’s squatting 500+lbs or 200lb women doing handstands, or girls with six pack abs,...
